Christine L’Heureux founded Chouette Publishing in 1987 in Montreal. She gave Chouette a highly innovative mission: to publish books for children from birth to six years.
Inspired by the work of French psychoanalyst Dr. Françoise Dolto, Christine wanted to offer books that would help children develop their own unique personality while learning to grow in harmony with the world around them.
Caillou was born in 1989 and immediately became a loyal friend to children in their discovery of life and the world around them.
Chouette Publishing today
Chouette Publishing’s catalog now features more than 200 titles. The catalog is divided into series, each adapted to a stage of child development, from birth through age six.
The company is solidly established in North America and is now increasingly present on the global market. Translated into many languages, more than fifteen million Caillou books have been sold worldwide. The universality of the situations Caillou experiences and children’s empathy with him have made Chouette a publisher of international scope. Today, children worldwide are growing up with Caillou!
Since September 2000, the American network PBS has broadcast the animated Caillou television series created by CINAR Corporation. It’s a smash hit! Children in North America adore our small hero, who kept his French name. “Kye-you” is on the lips and in the minds of little ones from coast to coast. Distributed in bookstores and retailers throughout the U.S.A. and Canada, the Caillou books have garnered excellent reviews and made the top ten lists in several retail chains. By the end of 2002, in the United States alone, sales reached more than two million copies. Chouette’s market presence has strengthened every season since then.
What’s in store for Chouette?
Twenty-five years of success are just the beginning. Our passion for books and children is stronger than ever, and our goal remains the same: to instill a love of reading in children while giving them tools to grow in harmony with the world around them. And our ideas just keep on coming. In fact, new series are created every season. Each year, children are born and begin that exciting journey of self-discovery, and each year Caillou is there to help them explore the world and discover life.